CULT OF PERSONALITY OF VLADIMIR PUTIN IN POST-MODERN CONTEXT

Keywords: Cult of personality, post-modern, Putin, authoritarianism

Abstract

The article considers how the political regime, conceptualized as a cult of personality model, functions and how it is imposed onto Russian society. In contemporary Russia, the cult of personality model is associated with the regime of Vladimir Putin. The article discusses the various approaches by which the personality of Putin is represented in Russia’s information space in order to create a cult of personality. Particular attention is paid to atypical ways of spreading the ideology of official state structures through various formats, including subcultures of pop, rock, rap, etc.

The article also examines the standard forms of communication through which structures of power interact with society, including official statements of the president of the RF, of high government officials, leaders of civic organizations controlled by the state, as well as the head of the Russian Orthodox Church. The article analyses mechanisms through which worldview paradigms invade societal consciousness, assuring not only a positive perception of the fact that the current power of Russia functions through the absolute leadership of one person, but also imposing the perception that this way of managing the country is the only reliable algorithm for the successful functioning of the Russian state.

 In this research, the argument is that there is a key difference between the traditional format of interaction between dictator and the masses, and the contemporary format. Today’s model of interaction can be viewed as a supplement to the standard or traditional model. If in the latter the mass followed the dictator, then today – the dictator also is “turning” into everybody from the masses. The pointed process is examined in the context of the manipulation of phenomena of cultural hybridization, which are in the vein of post-modern tendencies. A rethinking of the phenomenon of the cult of personality in the broader context of the post-modern cultural situation allows us to learn more about the nature of this phenomenon, and to understand its roots and influence in the development of Russian society.

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Published
2019-07-02
How to Cite
Berezovenko, A. (2019). CULT OF PERSONALITY OF VLADIMIR PUTIN IN POST-MODERN CONTEXT. Strategic Priorities, 49(1), 117-132. Retrieved from https://niss-priority.com/index.php/journal/article/view/245