SPECIFICITY OF USE OF ASYMMETRIC APPROACHES IN INFORMATION CONFRONTATION
The article deals with the actual issues of the use of asymmetric approaches in information confrontation. In the era of post-industrial society, the role of information wars in conflicts of varying degrees and origins is significantly enhanced. Information weapons allow the efficient use of limited financial, human and other resources to achieve victory or inflict the enemy “unacceptable losses”, which will offset all of its previous achievements. There is a transformation of the information confrontation from the element of the support of the fighting to a separate tool for solving the tasks of the tactical and strategic level. In turn, an asymmetric war becomes one of the dominant ones for confrontation at the local and global level. Meanwhile, in the long run, the preservation of the predominantly political nature of the conflict base is expected.
Information asymmetry is an important element of hybrid wars, which plays a significant role in organizing the protection of the information space of any state. In modern conditions, asymmetric algorithms are actively used during information and psychological operations (IPSO). With a relatively small amount of information technology, IPSO has a reverse proportional impact on collective and individual consciousness. As a result, a radical change in the situation, even globally in the global context, is potentially possible.
In this connection, the problem of creation and further application by the state bodies of Ukraine of new methods of information struggle of increased efficiency becomes a matter of great significance. Due to its powerful suggestive potential, high elasticity and versatility, information asymmetry is now becoming one of the most promising instruments of information confrontation.
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