GOVERNMENT WEBSITES AS A TOOL TO ESTABLISH TWO-WAY SYMMETRICAL COMMUNICATION WITH CITIZENS

  • Tetiana Dzhyga
Keywords: dialogic public relations, government websites, interactivity of websites, usability of websites, favourable government-citizens relationships

Abstract

The article focuses on the potential of online government tools to develop dialogic communication with citizens. To assess dialogic capacity of Ukrainian government websites the research has been carried out. The research found that all the government agencies analyzed had interactivity tools and usability features on their websites enabling them to establish two-way communication with citizens. However, Ukrainian government agencies analyzed don’t fully use the potential of their websites to establish two-way symmetrical communication with citizens.

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Published
2018-08-21
How to Cite
Dzhyga, T. (2018). GOVERNMENT WEBSITES AS A TOOL TO ESTABLISH TWO-WAY SYMMETRICAL COMMUNICATION WITH CITIZENS. Strategic Priorities, 41(4), 97-104. Retrieved from https://niss-priority.com/index.php/journal/article/view/122