• Anastasiia Barovska
  • Iryna Koval
Keywords: “plain language”, public-power communication, strategic communication, narrative


This article reveals the essence of the “plain language” that require certain text organization (structure, presentation logic), materials design (visualization, division logic), sentences construction, and word selection. Translation of “plain language” was justified. It was found that the concept focuses on three dimensions of intelligibility: clear how to find/ask, clear what was written in found, clear how to use what was found. Common prejudices about the practical use of the concept were revealed.

“Plain language” was discussed as a condition for implementation of the power-public communication: the results of blurriness and obscurity of government communication may be frustration at the least or injustice at the most. Was shown the position of the Parliament of the Great Britain which concluded that that the use of bad official language which results in tangible harm – such as preventing someone from receiving the benefits or services to which they are entitled – should be regarded as “maladministration”.

It was shown that the application of “plain language” concept requirements makes it possible to solve the problem of understanding which is crucial for building a narrative.


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How to Cite
Barovska, A., & Koval, I. (2018). «PLAIN LANGUAGE» AS THE CONDITION OF COMMUNICATION POWER – PUBLIC AND CONSTRUCTION NARRATIVE. Strategic Priorities, 41(4), 49-54. Retrieved from https://niss-priority.com/index.php/journal/article/view/116